What is SEO Copywriting? Or SEO Content Development ?
SEO Copy writing is the skill to write view able web page texts in a discrete readable manner targeting particular search terms. Well, many copywriters do not follow the flow of English and add a keyword with text as it is and fill the page which may invite Google penalty.
Its purpose is to rank highly in the search engines for the targeted search terms. As Google reads a page a text so other elements of on page optimization also should be optimized along with actual on page text. The Title, Body of the content, Keywords, headings and Alt text and anchors etc.
In a way, SEO copy writing is ON PAGE OPTIMIZATION. Only Text writing may not help much.
Search engines look for authentic content pages, so SEO Copy writing helps you to differentiate from others and at the same time, it helps search engine to rank you better. Not like (regularly called “doorway pages”) that are created for the sole purpose of achieving high rankings. Many times people add 100′s of pages targeting individual keywords, and now Google smart webmaster put these pages or sometimes the whole site on a penalty.
Strengths of SEO Copywriting
- When you search any keyword on Google you will find that many websites are in TOP ranking even you see fewer Back-links and other off page activity. If any 2 of the pages are in the results of top 10 searches, one would be there by the method of SEO copy writing and another may be with the help of diverse search engine optimization processes, they both remain there as they match the engine’s algorithm in a quite good manner.
- So SEO copy writing is much better and cost effective than the other activity. It is fast in response. If you hire an expert SEO firm who may know SEO copy writing and do other ON PAGE optimization at the same time then you will see that results are magical.
Weaknesses of SEO Copy writing
- The technique that works for searching terms is not mainly competitive. For top level keywords, you still need more OFF PAGE activities.
- Every website is not suitable for the purpose of SEO Copy writing. Many simply don’t have the option to add text on the page.
- It’s fast but professional SEO copywriters are not affordable as such the charges of each page are noteworthy. As each page is able to target one or two search terms, it would frequently need a number of pages to be made for targeting all the necessary search terms.
- Sometimes you need to update text and that may change the effect on search engine ranking.
- If SEO Copy writing successfully optimizes a page and gets ranked in the top 10 search results for the targeted search term, then the process was worth of the cost. But, the result may go appropriate when someone else optimizes a page from a dissimilar website for the similar search term.
- So you may slip in ranking. In that case, you need Full and expert ON page optimization or OFF page activities.